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Smith Family Theater is committed to respecting the privacy and security of your personal information. The following online privacy policy, updated in May 2006, describes the information we collect and how we use it. By using this website, you consent to our privacy policy. If you would like to review our policy for children, see "Children's Online Privacy Policy" below.

For questions or concerns regarding privacy or security, please email us or contact us at:

Attn: Customer Service
The Smith Family Theater, 2330 Parkway, Pigeon Forge, TN 37863
1-866-399-8100

Collecting Visitor's Information
Like many websites, we gather information about how visitors use our website. In general, you can visit many of our web pages without telling us who you are or revealing any personal information about yourself. We may track your Internet domain address for trends and statistics, but you will remain anonymous unless you tell us who you are.

We request information from you (which may include name, address, telephone number, email address, gender and when necessary, credit card information) when you:

  • Register
  • Purchase
  • Request a catalog
  • Request to receive communications
  • Participate in a promotion or other website features

In order to better understand your preferences and better serve you, we may combine information you give us online with other information from Smith Family Theaters sources, transactions and communications. This may include data from our On-Line Store (eShop), direct mail, events, or online marketing. We may also combine that information with data that is publicly available and data that we receive from other reputable sources. This data may include postal address updates and demographic data . We collect information about gift recipients to fulfill the gift purchase, respond to customer service inquiries and for analysis purposes only. All data combined and stored with online data is protected by this privacy policy.

Using Visitor’s Information
We may use personal information that we obtain about you but it’s protected by us in accordance with this privacy policy and the current USA data protection legislation. Your personal information is primarily used to provide services and products to you, for example:

  • To analyze visits to the website and learn about the interests of our visitors in collective and also on a personal level so we can deliver and improve the type of content, product offerings and services in which you need and are most interested. This also helps us to quickly process your transactions.
  • To administer a survey, contest, promotion or other site feature and to provide you with the pertinent services or products (for instance to send you information regarding a promotion deal).
  • To send you information, product information, offers and news via e-mail or direct mail. This is only sent if you have signed-up to receive Smith Family Theater e-mails or direct mail. If you have signed-up to receive e-mails or direct mail (for instance catalogs), then we may send you periodic e-mails or direct mail from us. In case you no longer want to receive any Smith Family Theater E-mails or direct mail, then refer to the sign-out section where you can permanently delete yourself from our database, or modify any personal information.

Disclosure of Personal Information to Third Parties
Smith Family Theater does not trade, sell, or otherwise transfer your personal information to third parties, except as described in this Privacy Policy and without informing you in advance and in accordance with applicable date protection law. Your data may be transferred to website hosting partners and other parties who assist us in operating and designing our website, conducting Smith Family Theater’s business, executing services or help us analyze collected data. These parties are only allowed to use your information for the work as indicated and are required to keep your information confidential. We may also release your personal information without consent when we believe release is appropriate to comply with the law, for security purposes, protect Smith Family Theater’s or others’ rights, property or prevent imminent harm. Though, visitor’s information that is non-personally identifiable may be given to third parties for advertising, marketing or other uses.

Using “Cookies”
Cookies are small files that a website or its service provider transfers to your computer for identification purposes. We use cookies to help us compile data about website traffic and follow your activity on the website. This helps us to understand your preferences based on previous or current website activity, which enables us to improve services and offer better website experiences for the future. Cookies are also used to remember a user name and password.

On occasion, Smith Family Theater may contract with service providers (third-parties) to help us better serve and understand our site users and visitors. These third party service providers are not allowed to use the information gathered on Smith Family Theater’s behalf except to help Smith Family Theater conduct and improve its business. Third party businesses use cookies only on Smith Family Theater’s behalf to collect anonymous information about our visitors. The information they collect does not pertain to personal identifiable information, such as an email address, phone number, name or credit card number.

You can choose to turn off all cookies or have your computer warn you each time a cookie is being used. For both options you need to adjust your browser settings (like Netscape Navigator or Internet Explorer). To modify your cookie settings, go to your browser Help menu and make the correct adjustments. Please be aware that if you turn cookies off, it can limit the functionality of the site you visit and possibly deny you access to many features on a site that would make your site experience more enjoyable.

Protecting Visitor's Information
In order to protect your personal information (provided to us by you when you visit our site) we have implemented a variety of security measures. The personal information obtained from you is located within secured networks and is only accessible by a limited number of personnel who have authorized access rights to such systems, and are required to keep the information confidential. When you access your personal information or purchase products, it’s done through a secure server. All information (credit card or sensitive information) you provide us is transmitted via Secure Socket Layer (SSL) technology and then is encrypted into our databases where it is only to be accessed by authorized personnel.

Smith Family Theater strives to protect all user’s privacy and personal information, however; there is still a risk that third parties may intercept and use that information. Therefore, we cannot guarantee the safety of any information disclosed online by you and doing so will be done at your own risk.

Managing Visitor’s Information
Smith Family Theater,  (Pigeon Forge, TN., USA) manages and controls local and global information collected by the website. The server that makes the Smith Family Theater website available to visitors is located in the USA. All information provided by visitors/users (including outside the USA) will be transferred and submitted to the USA. By submitting your information you are authorizing this transfer.

An agreement has been entered between Smith Family Theater,  and the hosting company (located in the USA) to provide adequate protection for your information. Any personal information will be handled in conjunction with present data safety legislation and the Smith Family Theater Privacy Policy.

Links to Third Parties Sites
In an effort to provide our website visitors and users with increased value, we may include the links of third parties on our site. However, we have no responsibility, liability or control over the operations, practices or legal policies implemented on these linked sites. These third party sites function separately and independently of Smith Family Theater and operate under their own privacy policies. Nonetheless, Smith Family Theater seeks to protect the entirety of our site and welcomes any feedback regarding the third party sites.

Cookies & Pixel Tags
A cookie is a small removable data file that is stored by your web browser on your computer. Cookies allow you to place an order on our website and allow us to enhance and personalize your online surfing and shopping experience.

For example, we use cookies to:

  • Remember the items in your Shopping Basket
  • Recognize you when you return to our website
  • Enable you to use Express Checkout
  • Analyze visitor behavior

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting our customer service number at 1-866-399-8100.

We also use pixel tags – tiny graphic images – to help us analyze your online behavior. Pixel tags also allow us to send you email in a format you can read and let us know when you have opened an email message from us.

We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our website and your interaction with our communications, including advertising.

Children’s Privacy Policy
Smith Family Theater realizes the World Wide Web (www) offers a multitude of sites that children can visit, so we encourage children to get permission from their parents or guardians before submitting any information to any website, including ours. We encourage parents and guardians to participate in their child’s online activities and consider using parental control tools which are available from software manufacturers and online services. These tools can prevent children from disclosing personal information, such as, their name, address and other information without parental consent.

When a child attempts to submit an order or register on the site, he/she will be required to submit his/her date of birth, name, e-mail address, day phone number, mailing address and credit card information (required only when ordering products). The child will also be given several other options once he/she has placed the order, such as providing, a user name and password, size information, evening phone number, favorite sport, and other information concerning his/her interests.

Furthermore, any child attempting to submit information regarding certain site features, promotions or contests will be required to provide a date of birth and other information needed to register or order products. Any information provided by a child and gathered (we use cookies to gather information) during his/her visit to our website may be used as indicated in the above section Privacy Policy. Using cookies allow us to better customize the site so we can enhance a child’s visit.

Protecting the privacy of children is very important to Smith Family Theater, so any personal data attempting to be submitted by a child under the age of 13 will not be collected. If you are under the age of 13 and are attempting to submit registration information, trying to enter a contest, promotion or use other features which require the submission of personal information, your registration will be rejected and you will be informed that we do not accept registration information from children under the age of 13.

Using a Child’s Information
We may use a child’s personal information that her/she has provided us through his/her visit to our site but it’s protected by us in accordance with the above Privacy Policy and the current USA data protection legislation. The use of a child’s personal information is primarily for the purpose of providing services and products, for example:

To analyze visits to the website and learn about the interests of our visitors in collective and also on a personal level so we can deliver and improve the type of content, product offerings and services in which you need and are most interested. This also helps us to quickly process your transactions. administer a survey, contest, promotion or other site feature and to provide you with the pertinent services or products (for instance to send you information regarding a promotion deal on a product).
To send a child information, product information, offers and news via e-mail or direct mail. This is only sent if a child has signed-up to receive Smith Family Theater e-mails or direct mail. If the child has signed-up to receive e-mails or direct mail (for instance catalogs), then we may send him/her periodic e-mails or direct mail from us. In case the child no longer wants to receive any Smith Family Theater e-mails or direct mail, then refer to the sign-out section below where you can permanently delete yourself from our database, or modify any personal information.

Protecting the Information of Children
The law requires us to take reasonable security measures to protect a child’s personal information. Personal information obtained from a child is contained behind secured networks and is only accessible by a limited number of personnel who have authorized access to such systems, and are required to keep the information confidential. All information (credit card or sensitive information) supplied by children is transmitted via Secure Socket Layer (SSL) technology and then is encrypted into our databases where it is only to be accessed by authorized personnel.

Please keep in mind, personal information provided online can be collected and exploited by individuals you don’t know. While Smith Family Theater strives to protect the personal information and privacy of children, we cannot guarantee the safety of any information disclosed online. Providing personal information online is done so at your own risk.

Opt-out, Modify or Remove Your Personal Information
You can modify or delete any or all registration information, including your email subscription by referring to the “User Account” section of our site. You can also send email us a request by clicking here. Please provide your first and last name along with your email address (email used when setting up your account) in the “body” section.